The Rolex Submariner reference 116610LV, affectionately nicknamed the "Hulk" due to its vibrant green bezel, is a fascinating case study in the evolution of a watch's popularity. While initially met with some skepticism and considered by some to be too bold a departure from the classic Submariner aesthetic, it has since ascended to become one of the most sought-after and iconic modern Rolex Submariners. This article will explore the reasons behind its transformation from a somewhat controversial release to a modern classic, contrasting its journey with the more consistently popular, and arguably more conservative, Rolex Oyster Perpetual Datejust 116000.
The initial hesitation surrounding the 116610LV stemmed primarily from its striking green Cerachrom bezel. The Submariner, for decades, had been synonymous with its black bezel, a design element deeply ingrained in the watch's heritage and identity. The introduction of the green bezel represented a significant departure from this established norm. Some purists felt the green was too flashy, too modern, and ultimately, not true to the spirit of the original Submariner. The bold color clashed with the traditional, understated elegance many associated with the brand. This initial resistance, however, ultimately proved to be a temporary hurdle.
The 116610LV's success lies in a combination of factors. First, the quality of the watch itself is undeniable. Like all Rolex Submariners, it boasts exceptional build quality, water resistance (to 300 meters), and a robust movement. The Cerachrom bezel, initially a point of contention, quickly proved to be incredibly durable and resistant to fading, scratching, and UV degradation – qualities that are crucial for a professional diver's watch. The luminous properties of the hands and markers also earned praise, ensuring excellent legibility even in low-light conditions. These inherent qualities gradually won over even the most skeptical critics.
Secondly, the green bezel, while initially divisive, ultimately contributed to the watch's unique character and appeal. Its bold color made it instantly recognizable, setting it apart from the sea of black-bezel Submariners. This distinction became a significant selling point, particularly for collectors seeking a watch that stood out from the crowd. The vibrant green offered a playful contrast to the more serious and utilitarian nature of the traditional Submariner, broadening its appeal to a wider audience.
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